Irum Gilani* and Ziyad Afzal Kayani**
*Department of Public Health & Community Medicine, **Department of Surgery, AJK Medical College, Muzaffarabad, AJK
Access to safe blood underpins the achievement of health-related Millennium Development Goals (MDGs). SWOT
analysis of the Azad Jammu & Kashmir (AJK) blood safety projects has been carried out to determine strategic
direction in scaling up the modern blood transfusion service (BTS). Between 2003 and 2012, one blood safety project
has been successfully completed in AJK with the second one being implemented. Currently, modern BTS is nested
within still dominant traditional laboratory-based blood banking system. Insight into the implementation of the
blood safety projects warrants integration of the modern BTS into healthcare system as a cross-cutting service.
There is an urgent need to address challenges in ensuring universal access to safe blood in rural areas of AJK.
Key Words: SWOT, Blood Transfusion Service (BTS), strategic planning, Pakistan, AJK